H&M vs ZARA

The battle for fashion retail

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fashion data report

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What you will learn
from this report

Price positioning in key EU markets

Assortment strategy of both brand

Number of references : evolution of the last 12 months

Sizes & Colors available

As the world’s leading fast fashion brands, H&M and Zara are among the retailers everyone is watching. Both companies operate internationally which gives them a great influence on fashion around the world. But similarities stop here. In terms of offering, H&M and Zara differ on almost every aspect.


So, how do these two retailing giants differ? We turned to data to draw a deep analysis of both collections so you can learn and implement this within your own brand

INTRODUCTION

A very useful report everyone should read in the fashion retail industry

Former Dir. of Merchandising & Planning at H&M

Michael Lemner

About

RETVIEWS

RETVIEWS gives fashion retailers a complete view on product offering of their competitors. Our tool tracks any fashion brand in the world to let you analyze price positioning, assortment mix, discounts, colors and more.


Save yourself time and gain better insights on competition to take the right decision, faster. Do you want to know more ? Discover yourself what RETVIEWS can do for you.



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