Price positioning in key EU markets
Assortment strategy of both brand
Number of references : evolution of the last 12 months
Sizes & Colors available
As the world’s leading fast fashion brands, H&M and Zara are among the retailers everyone is watching. Both companies operate internationally which gives them a great influence on fashion around the world. But similarities stop here. In terms of offering, H&M and Zara differ on almost every aspect.
So, how do these two retailing giants differ? We turned to data to draw a deep analysis of both collections so you can learn and implement this within your own brand
RETVIEWS gives fashion retailers a complete view on product offering of their competitors. Our tool tracks any fashion brand in the world to let you analyze price positioning, assortment mix, discounts, colors and more.
Save yourself time and gain better insights on competition to take the right decision, faster. Do you want to know more ? Discover yourself what RETVIEWS can do for you.
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