Uniqlo Strategy – The Differences with Competitors H&M and Zara

After a great success in its home country – Japan, Uniqlo quickly adapted its strategy to expand worldwide. Being the third-largest retailer in the world requires a particular strategy. « From Tokyo to the world »… How will Uniqlo become the first largest retailer by 2020? Using RETVIEWS, we analyzed Uniqlo’s strategy to understand what makes this […]

Why did Maus Frères Group acquire The Kooples?

The Swiss group, Maus Frères has recently officialized its takeover of the rock-chic brand The Kooples. The retail holding company has also made other investments in the fashion industry in the past, including Aigle, Gant and Lacoste. This acquisition reveals the strategic direction of the group: creating a portfolio of premium luxury brands. But why […]

Zalando: The Assortment Strategy of Europe’s Fashion Online Leader

Founded in 2008 by two German university friends, Robert Gentz and David Schneider, Zalando was initially launched as the European clone of the American e-commerce company Zappos. Today, the Berlin-based company has come a long way to become Europe’s leading online fashion platform. Zalando generates over €4.5 billion which is comparable to an established brand […]

7 facts behind Sézane success: Parisian fashion goes worldwide

The queue line to enter Sézane goes around the whole building this afternoon before Christmas. And it’s like that almost every Saturday. From selling vintage products on eBay to opening big retail stores in Paris, London and NY, Sézane is one of the best French fashion success stories of the past five years. From mass market […]