Three Tips to a Successful Fashion Business Strategy in 2021

Key Takeaways •  For a successful fashion business strategy,  retailers will have to focus on products that are selling well. 2021 is the best opportunity to curate retailers’ assortment. •  Be cost-efficient by knowing what and when to sell. Timing has always been crucial in the fashion industry, and even more in a context of […]

Zara Lingerie: is it a good Strategy?

Key Takeaways • Zara lingerie collection puts a lot more attention on nightgowns as compared to its competitors. • The number one retailer in the world proved once again that timing is essential. Indeed, Zara launched its first lingerie collection when nobody focused on this segment, standing out from its competitors. • More premium fabrics […]

Black Friday Campaigns: Will Covid-19 Put a Spell on It?

Key Takeaways:        • Black Friday is now much longer than just one day. Black Friday Deals are offered the whole week and finish with Cyber Monday. Some retailers chose to offer a low flat discount on the entire collection, like H&M. Some others opted for a high discount rate on selected articles […]

Denim Market Analysis – The Best Jeans Fit for 2021

Since its invention in the 19th century by Levi Strauss and Jacob Davis, a good pair of jeans is a must-have in anyone’s wardrobe. In this era of streetwear, what type of fit should retailers focus their investments in to win the global denim market?   Skinny – the most represented fit on the jeans market […]

Summer Sales Strategies 2020: the Aftermath

Key takeaways • Sales promotion strategies were visibly different between mass-market and premium. Retviews observed a drop compared to 2019 in the share of discounted articles and average discount for the Mass-Market, while the premium segment experienced the opposite. • The premium market most heavily discounted categories like sweatshirts and denim. • Mass-market fashion retailers came into […]

Masstige vs Premium brands: What is the Real Difference?

Key Takeaways:  • Premium brands and masstige brands are not that different in terms of assortment. Outerwear is the only category that is more represented in premium fashion as compared to masstige. • Pricing is one of the key differences with premium prices being on average four times more expensive than masstige. • Premium brands […]

The State of Sustainable Fashion: What is the Reality Behind the Eco Collections?

• The share of eco collections among mass-market’s fashion clothing is not substantial for most retailers. H&M has almost 10% of its collection dedicated to its conscious collection, while Zara has 14% of its collection dedicated to its Join Life sustainable initiative. • According to Retviews data, the most commonly used fabrics for both regular […]

Brands’ Survival Strategies in a Time of Crisis: Discounts & Bestsellers

• Different discount strategies: which one had the best results?  • Garments’ categories: which one influenced the selling?    During the COVID-19 pandemic, have you ever wondered what your competitors are up to? There is an easy way to find out with RETVIEWS. As one can expect, Fashion retailers took various merchandising actions during this […]

COVID-19: Have Fashion Brands Modified Their Strategy?

• COVID-19 pandemic will continue to have impacts on the Fashion Industry • Online shopping will be able to cope with the brick and mortar closures • Now more than ever, retailers will have to be more creative and proactive in this period of uncertainty   THE CURRENT SITUATION OF THE PANDEMIC The fashion industry has […]

Polyester Fiber – The Impact of Fashion Brands on Ocean Pollution

Every time you wash your clothes, your washing machine releases plastic microfibers into the ocean. This is because fashion brands use synthetic materials such as polyester fiber that are cheap and known for being stretchy and providing garments with breathability. So, which fashion brands use a lot of these plastic materials? Using RETVIEWS, we looked […]

How does Size Inclusivity influence fashion retail

Size inclusivity is one of the hottest topics on fashion’s mind right now. Starting from Victoria’s Secret scandal to Rihanna’s Savage x Fenty diverse cast, we all want to do good and to promote all beauties in all shapes and sizes. And strive to be aligned with clients’ demand (average size in the US is 14). […]

Key fashion insights: McKinsey & BoF State of Fashion Report 2018

Key fashion insights: McKinsey & BoF State of Fashion Report 2018. According to the recent State of Fashion Report 2018 released by McKinsey & Company in partnership with Business of Fashion, there is a cloud of uncertainty looming over the fashion industry. Uncertainty is nothing new for an industry that is constantly reinventing itself. In […]