Key Takeaways: • Premium brands and masstige brands are not that different in terms of assortment. Outerwear is the only category that is more represented in premium fashion as compared to masstige. • Pricing is one of the key differences with premium prices being on average four times more expensive than masstige. • Premium brands […]
• The share of eco collections among mass-market’s fashion clothing is not substantial for most retailers. H&M has almost 10% of its collection dedicated to its conscious collection, while Zara has 14% of its collection dedicated to its Join Life sustainable initiative. • According to Retviews data, the most commonly used fabrics for both regular […]
• Different discount strategies: which one had the best results? • Garments’ categories: which one influenced the selling? During the COVID-19 pandemic, have you ever wondered what your competitors are up to? There is an easy way to find out with RETVIEWS. As one can expect, Fashion retailers took various merchandising actions during this […]
• COVID-19 pandemic will continue to have impacts on the Fashion Industry • Online shopping will be able to cope with the brick and mortar closures • Now more than ever, retailers will have to be more creative and proactive in this period of uncertainty THE CURRENT SITUATION OF THE PANDEMIC The fashion industry has […]
Every time you wash your clothes, your washing machine releases plastic microfibers into the ocean. This is because fashion brands use synthetic materials such as polyester fiber that are cheap and known for being stretchy and providing garments with breathability. So, which fashion brands use a lot of these plastic materials? Using RETVIEWS, we looked […]
Size inclusivity is one of the hottest topics on fashion’s mind right now. Starting from Victoria’s Secret scandal to Rihanna’s Savage x Fenty diverse cast, we all want to do good and to promote all beauties in all shapes and sizes. And strive to be aligned with clients’ demand (average size in the US is 14). […]
Key fashion insights: McKinsey & BoF State of Fashion Report 2018. According to the recent State of Fashion Report 2018 released by McKinsey & Company in partnership with Business of Fashion, there is a cloud of uncertainty looming over the fashion industry. Uncertainty is nothing new for an industry that is constantly reinventing itself. In […]