How to Get the best End-of-Season Sales Strategy

The return of sunny weather over the past few days is a reminder that summer is near. With the changing of the seasons comes the hardest and most stressful period for any merchandising manager: the end-of-season sales. The Covid-19 pandemic, lockdowns, and store closures we’ve experienced in Central and Southern Europe over the past 15 […]

Swimwear 2021: Are Sexy Swimsuits Splashing Back?

Key Takeaways • Swimwear 2021 is pushing one-piece, as the segment continues to grow year after year. • Underwire bikini tops are gaining in popularity for swimwear 2021, which might signal a comeback of sexy, push-up bikinis. • Orange is the new black for Swimwear 2021: Swimwear follows the earth-tone trend that’s taken over other […]

Nike vs. Adidas : Are Performance Shoes More Expensive than Lifestyle ones?

In the activewear space, the fierce battle Nike vs. Adidas is on everyone’s lips. On the one side, the American giant Nike and, on the other side,  historic German brand Adidas combined generate more than 35% of the activewear industry’s total revenue.  Vanguards in the activewear arena, the two companies’ contributions to the forecasted $547 […]

Kidswear: All You Need to Know to Stay Competitive

Key Takeaways • Kidswear focuses more on girls’ fashion than on boys’ — regardless of age bracket. • Retailers offer more sustainable fashion options for children than they do for adults. • Boys’ clothing is more affordable than girls’, and the most-frequent price for girls’ clothing sometimes approaches the most-frequent price for women’s clothes.    […]

Sustainable Fashion: First Quarter 2021 snapshot

Key Takeaways • Sustainable fashion has been less of a focus for Zara in the first quarter of 2021 compared with 2020. However, both H&M and Mango have increased their share of sustainable fashion collections. • Sustainable dresses are less hot this quarter than blouses and shirts. Sustainable denim, on the other hand, is gaining […]

End-of-Season Sales 2021: Overview per Country

Key takeaways:  • End-of-season sales 2021 strategies are the reflections of agilities from the retailer’s side • France’s strategy was to decrease the share of discounted reference while increasing the average discount rate, offering more incentive to buy to its consumers • Italy’s end-of-season sales strategy was the opposite of France, favoring more diversity in […]

Is Valentine’s Day fashion going to be HOT this year?

Key Takeaways: • New arrivals for Valentine’s Day Fashion lean more toward home-wear and pajamas than a fancy bra and underwear sets. • Sexy looks are still hot, but the main focus is on comfort — more so than last year. • This Valentine’s Day, black — rather than the traditional red — is the […]

Activewear: is it going to thrive in 2021?

Key Takeaways • A slate of new players entered the activewear market in 2020. Even apparel brands like Mango and & Other Stories are betting on this hot market segment.  • New arrivals to the activewear scene saw more significant growth in that segment than in their general collections, demonstrating the ongoing trend’s power.  • […]

Three Tips to a Successful Fashion Business Strategy in 2021

Key Takeaways •  For a successful fashion business strategy,  retailers will have to focus on products that are selling well. 2021 is the best opportunity to curate retailers’ assortment. •  Be cost-efficient by knowing what and when to sell. Timing has always been crucial in the fashion industry, and even more in a context of […]

Zara Lingerie: is it a good Strategy?

Key Takeaways • Zara lingerie collection puts a lot more attention on nightgowns as compared to its competitors. • The number one retailer in the world proved once again that timing is essential. Indeed, Zara launched its first lingerie collection when nobody focused on this segment, standing out from its competitors. • More premium fabrics […]

Black Friday Campaigns: Will Covid-19 Put a Spell on It?

Key Takeaways:        • Black Friday is now much longer than just one day. Black Friday Deals are offered the whole week and finish with Cyber Monday. Some retailers chose to offer a low flat discount on the entire collection, like H&M. Some others opted for a high discount rate on selected articles […]

Denim Market Analysis – The Best Jeans Fit for 2021

Since its invention in the 19th century by Levi Strauss and Jacob Davis, a good pair of jeans is a must-have in anyone’s wardrobe. In this era of streetwear, what type of fit should retailers focus their investments in to win the global denim market?   Skinny – the most represented fit on the jeans market […]

Summer Sales Strategies 2020: the Aftermath

Key takeaways • Sales promotion strategies were visibly different between mass-market and premium. Retviews observed a drop compared to 2019 in the share of discounted articles and average discount for the Mass-Market, while the premium segment experienced the opposite. • The premium market most heavily discounted categories like sweatshirts and denim. • Mass-market fashion retailers came into […]

Masstige vs Premium brands: What is the Real Difference?

Key Takeaways:  • Premium brands and masstige brands are not that different in terms of assortment. Outerwear is the only category that is more represented in premium fashion as compared to masstige. • Pricing is one of the key differences with premium prices being on average four times more expensive than masstige. • Premium brands […]

The State of Sustainable Fashion: What is the Reality Behind the Eco Collections?

• The share of eco collections among mass-market’s fashion clothing is not substantial for most retailers. H&M has almost 10% of its collection dedicated to its conscious collection, while Zara has 14% of its collection dedicated to its Join Life sustainable initiative. • According to Retviews data, the most commonly used fabrics for both regular […]