Zara Home Strategy: How to Compete against Home Decor Brands

Key Takeaways • Zara Home’s strategy starts with focusing more on the Home Textile department. The category is relatively underrepresented in competing brands so that Zara Home can leverage synergies with their apparel line. • Zara Home follows a traditional fashion calendar, unlike other native furniture brands. • Zara Home’s strategy uses a low level […]

When The Luxury Industry Meets Streetwear: Balenciaga Retail Strategy

Key Takeaways • Balenciaga’s assortment shows that the “less is more” ethos is in full effect for the fashion house. The French brand carries three times fewer articles than its competitors. • Balenciaga’s footwear category holds a higher importance for the company than footwear does for its competitors. The fashion house allocates 18% of its […]

Zara Lingerie: is it a good Strategy?

Key Takeaways • Zara lingerie collection puts a lot more attention on nightgowns as compared to its competitors. • The number one retailer in the world proved once again that timing is essential. Indeed, Zara launched its first lingerie collection when nobody focused on this segment, standing out from its competitors. • More premium fabrics […]

Decathlon: How the Sports Retailer Stands Out from its Competitors

Key Takeaways • Decathlon competitors‘ strategies are a lot different than the French brand. Its goal is to offer sportswear to everyone. To achieve that, the French brand has a broad portfolio of more than 40 brands. •  Part of Decathlon’s strategy is to focus its offering on its brands solely. However, recently, an increase is […]

Petit Bateau – The Premium Kidswear Brand

Key Takeaways • Petit Bateau gives a lot of importance to its underwear and sets’ category of products. These categories are almost three times more represented at Petit Bateau than the market average. • The French brand offers a wide range of kidswear of all age groups; from crib to middle school. It has the highest […]

Jacquemus: How the Fashion House Out Shadows the Luxury Industry

Key Takeaways •  Jacquemus brand offers luxury fashion at a premium price, with a high focus on clothes rather than accessories • Natural fabrics, as part of his brand heritage, is essential for Simon Porte Jacquemus. Still, the brand does not label itself as sustainable. • Size inclusivity and romantic colors are what stand out […]

Boohoo Clothing: the Big Player of Digital Fast Fashion Era

Key takeaways :  • Boohoo clothing is a digital fast-fashion player that puts a lot of importance on size inclusivity and has more than 13% of its women’s assortment dedicated to Boohoo plus sizes. • Boohoo has several new arrivals that exceed the thousands per week and accounts for almost 5 times more products and […]

Zara’s Owner: What Makes The Spanish Fashion Group Different?

• Category mix: Does it reveal the targeting strategy of the Inditex brands? • Price positioning: where does Zara stand compared with its sister brands? • Is Zara cheaper in Spain compared with other countries? • Time-to-market: The Secret of Zara’s Success • Sportswear: which brand has the assortment within the Inditex group? ⠀  WHO IS INDITEX FASHION […]

Uniqlo Strategy – The Differences with Competitors H&M and Zara

After a great success in its home country – Japan, Uniqlo quickly adapted its strategy to expand worldwide. Being the third-largest retailer in the world requires a particular strategy. « From Tokyo to the world »… How will Uniqlo become the first largest retailer by 2020? Using RETVIEWS, we analyzed Uniqlo’s strategy to understand what makes this […]

Why did Maus Frères Group acquire The Kooples

The Swiss group, Maus Frères has recently officialized its acquisition of the rock-chic brand The Kooples. The retail holding company has also made other investments in the fashion industry in the past, including Aigle, Gant and Lacoste. This acquisition reveals the strategic direction of the group: creating a portfolio of premium luxury brands. But why […]

Zalando: The Assortment Strategy of Fast-Growing Fashion Business Leader

Zalando was founded in 2008 by two German university friends, Robert Gentz and David Schneider. The platform was initially launched as the European clone of the American e-commerce company Zappos. Today, the Berlin-based company has come a long way to become Europe’s leading online fashion platform. Zalando generates over €4.5 billion which is comparable to […]

7 facts behind Sézane success: Parisian fashion goes worldwide

The queue line to enter Sézane goes around the whole building this afternoon before Christmas. And it’s like that almost every Saturday. From selling vintage products on eBay to opening big retail stores in Paris, London and NY, Sézane is one of the best French fashion success stories of the past five years. Sézane puts parisian […]