Ferragamo’s Strategy: More Accessible Pricing to Target Younger Generations?

Key Takeaways • Salvatore Ferragamo’s strategy is to focus on shoes and leather goods, which together generate 82% of the group’s turnover. • Though Salvatore Ferragamo built its name with luxury footwear; accessories now represent the highest assortment share. • The Italian brand has a perfect opportunity to target younger generations with affordable pricing and innovative […]

Lululemon Strategy: When a Challenger Threatens the Big Players of Activewear

Key Takeaways • Lululemon’s strategy focuses solely on activewear apparel, while its competitors fight over who has the best shoes. • The iconic legging comes at a price at Lululemon — almost three times the most frequent price of its competitors. • Lululemon’s sustainability strategy — or lack thereof — is reflected in its most-used […]

& Other Stories Strategy: What is Behind H&M fashion-lifestyle brand?

Key Takeaways • &Other Stories’ strategy is quite similar to Massimo Dutti, Inditex’s premium brand, in terms of pricing and assortment mix • The brand’s response to the COVID-19 crisis was to reduce the volume of new articles in 2021 drastically •  Sustainable collections in 2021 at & Other Stories account for more than 20% […]

Saint Laurent Strategy: Iconic Brand with Competitive Pricing

Key Takeaways • Saint Laurent strategy is to focus on its leather goods, which generate more than 70% of the Fashion house turnover and represents only 43% of its assortment • The Iconic smoking tuxedo that made Saint Laurent famous in 1966 is among the most affordable iconic blazers, compared to its competitors • Saint Laurent strategy […]

Mango Winning Strategy

Key Takeaways •  Mango strategy is to focus on Accessories and Jeans, with a stronger assortment share in those categories compared with competitors Zara and H&M •  Mango communicates more and more on its sustainable collection. What is behind sustainable fashion for Mango?  • Besides what one’s may think, Mango’s pricing strategy is closer to […]

Nike vs. Adidas : Are Performance Shoes More Expensive than Lifestyle ones?

In the activewear space, the fierce battle Nike vs. Adidas is on everyone’s lips. On the one side, the American giant Nike and, on the other side,  historic German brand Adidas combined generate more than 35% of the activewear industry’s total revenue.  Vanguards in the activewear arena, the two companies’ contributions to the forecasted $547 […]

Gucci’s Strategy: What Does it Take to Be #1 Hottest Brand?

Key Takeaways   • Gucci’s strategy to be the hottest brand is to promote inclusivity: appealing to everyone, rather than a specific gender. To that end, the Italian luxury house offers its customers more ready-to-wear to best capitalize on fashion trends. • Gucci balances its assortment by dividing its offerings: 40% trend-oriented articles and 60% […]

Victoria’s Secret vs. Competitors : How Can The Brand Regain its Splendour?

Key Takeaways: • Victoria’s Secret competitors have drastically fewer articles than the American brand. With struggling inventories, Victoria’s Secret number of articles should soon decrease drastically. • While Victoria’s Secret Competitors embrace size inclusivity, the American brand has yet to follow the movement. Victoria’s Secret assortment still offers little XXS and XXL sizes compared to other […]

Zara Home Strategy: How to Compete against Home Decor Brands

Key Takeaways • Zara Home’s strategy starts with focusing more on the Home Textile department. The category is relatively underrepresented in competing brands so that Zara Home can leverage synergies with their apparel line. • Zara Home follows a traditional fashion calendar, unlike other native furniture brands. • Zara Home’s strategy uses a low level […]

When The Luxury Industry Meets Streetwear: Balenciaga Retail Strategy

Key Takeaways • Balenciaga’s assortment shows that the “less is more” ethos is in full effect for the fashion house. The French brand carries three times fewer articles than its competitors. • Footwear holds higher importance for Balenciaga than for its peers. The fashion house allocates 18% of its assortment to shoes, representing a more […]

Zara Lingerie: is it a good Strategy?

Key Takeaways • Zara lingerie collection puts a lot more attention on nightgowns as compared to its competitors. • The number one retailer in the world proved once again that timing is essential. Indeed, Zara launched its first lingerie collection when nobody focused on this segment, standing out from its competitors. • More premium fabrics […]

Decathlon: How the Sports Retailer Stands Out from its Competitors

Key Takeaways • Decathlon competitors‘ strategies are a lot different than the French brand. Its goal is to offer sportswear to everyone. To achieve that, the French brand has a broad portfolio of more than 40 brands. •  Part of Decathlon’s strategy is to focus its offering on its brands solely. However, recently, an increase is […]

Petit Bateau – The Premium Kidswear Brand

Key Takeaways • Petit Bateau gives a lot of importance to its underwear and sets’ category of products. These categories are almost three times more represented at Petit Bateau than the market average. • The French brand offers a wide range of kidswear of all age groups; from crib to middle school. It has the highest […]

Jacquemus: How the Fashion House Out Shadows the Luxury Industry

Key Takeaways •  Jacquemus brand offers luxury fashion at a premium price, with a high focus on clothes rather than accessories • Natural fabrics, as part of his brand heritage, is essential for Simon Porte Jacquemus. Still, the brand does not label itself as sustainable. • Size inclusivity and romantic colors are what stand out […]

Boohoo Clothing: the Big Player of Digital Fast Fashion Era

Key takeaways :  • Boohoo clothing is a digital fast-fashion player that puts a lot of importance on size inclusivity and has more than 13% of its women’s assortment dedicated to Boohoo plus sizes. • Boohoo has several new arrivals that exceed the thousands per week and accounts for almost 5 times more products and […]