Zara Home Strategy: How to Compete against Home Decor Brands

Key Takeaways • Zara Home’s strategy starts with focusing more on the Home Textile department. The category is relatively underrepresented in competing brands so that Zara Home can leverage synergies with their apparel line. • Zara Home follows a traditional fashion calendar, unlike other native furniture brands. • Zara Home’s strategy uses a low level […]

Three Tips to a Successful Fashion Business Strategy in 2021

Key Takeaways •  For a successful fashion business strategy,  retailers will have to focus on products that are selling well. 2021 is the best opportunity to curate retailers’ assortment. •  Be cost-efficient by knowing what and when to sell. Timing has always been crucial in the fashion industry, and even more in a context of […]

When The Luxury Industry Meets Streetwear: Balenciaga Retail Strategy

Key Takeaways • Balenciaga’s assortment shows that the “less is more” ethos is in full effect for the fashion house. The French brand carries three times fewer articles than its competitors. • Balenciaga’s footwear category holds a higher importance for the company than footwear does for its competitors. The fashion house allocates 18% of its […]

Overshirt: why is it the Best Winter Jacket for this Season?

Key Takeaways • The overshirt is the best winter jacket. It shapes up to be the must-have piece of the FW 2020 season. Retailers are ahead of the game, devoting more attention and shelf space to the casual shirt-jacket combination. • There wasn’t much change in the number of outdoor-article offerings between 2019 and 2020. […]

Zara Lingerie: is it a good Strategy?

Key Takeaways • Zara lingerie collection puts a lot more attention on nightgowns as compared to its competitors. • The number one retailer in the world proved once again that timing is essential. Indeed, Zara launched its first lingerie collection when nobody focused on this segment, standing out from its competitors. • More premium fabrics […]

Decathlon: How the Sports Retailer Stands Out from its Competitors

Key Takeaways • Decathlon competitors‘ strategies are a lot different than the French brand. Its goal is to offer sportswear to everyone. To achieve that, the French brand has a broad portfolio of more than 40 brands. •  Part of Decathlon’s strategy is to focus its offering on its brands solely. However, recently, an increase is […]

Black Friday Campaigns: Will Covid-19 Put a Spell on It?

Key Takeaways:        • Black Friday is now much longer than just one day. Black Friday Deals are offered the whole week and finish with Cyber Monday. Some retailers chose to offer a low flat discount on the entire collection, like H&M. Some others opted for a high discount rate on selected articles […]

Petit Bateau – The Premium Kidswear Brand

Key Takeaways • Petit Bateau gives a lot of importance to its underwear and sets’ category of products. These categories are almost three times more represented at Petit Bateau than the market average. • The French brand offers a wide range of kidswear of all age groups; from crib to middle school. It has the highest […]

Denim Market Analysis – The Best Jeans Fit for 2021

Since its invention in the 19th century by Levi Strauss and Jacob Davis, a good pair of jeans is a must-have in anyone’s wardrobe. In this era of streetwear, what type of fit should retailers focus their investments in to win the global denim market?   Skinny – the most represented fit on the jeans market […]

Summer Sales Strategies 2020: the Aftermath

Key takeaways • Sales promotion strategies were visibly different between mass-market and premium. Retviews observed a drop compared to 2019 in the share of discounted articles and average discount for the Mass-Market, while the premium segment experienced the opposite. • The premium market most heavily discounted categories like sweatshirts and denim. • Mass-market fashion retailers came into […]

Jacquemus: How the Fashion House Out Shadows the Luxury Industry

Key Takeaways •  Jacquemus brand offers luxury fashion at a premium price, with a high focus on clothes rather than accessories • Natural fabrics, as part of his brand heritage, is essential for Simon Porte Jacquemus. Still, the brand does not label itself as sustainable. • Size inclusivity and romantic colors are what stand out […]

Masstige vs Premium brands: What is the Real Difference?

Key Takeaways:  • Premium brands and masstige brands are not that different in terms of assortment. Outerwear is the only category that is more represented in premium fashion as compared to masstige. • Pricing is one of the key differences with premium prices being on average four times more expensive than masstige. • Premium brands […]

Boohoo Clothing: the Big Player of Digital Fast Fashion Era

Key takeaways :  • Boohoo clothing is a digital fast-fashion player that puts a lot of importance on size inclusivity and has more than 13% of its women’s assortment dedicated to Boohoo plus sizes. • Boohoo has several new arrivals that exceed the thousands per week and accounts for almost 5 times more products and […]

One-Piece vs Bikini swimwear: What is the current trend?

Key Takeaways • Comfort in bikini is key compared to one-piece for swimwear, and Retviews data shows that there is an increase in terms of wireless bikini tops. • Prices have decreased in the swimsuit category compared to last year. • The trendiest colors, such as purple, are the most discounted and out-of-stock ones.   […]

The State of Sustainable Fashion: What is the Reality Behind the Eco Collections?

• The share of eco collections among mass-market’s fashion clothing is not substantial for most retailers. H&M has almost 10% of its collection dedicated to its conscious collection, while Zara has 14% of its collection dedicated to its Join Life sustainable initiative. • According to Retviews data, the most commonly used fabrics for both regular […]