The State of Sustainable Fashion: What is the Reality Behind the Eco Collections?

• The share of eco collections among mass-market’s fashion clothing is not substantial for most retailers. H&M has almost 10% of its collection dedicated to its conscious collection, while Zara has 14% of its collection dedicated to its Join Life sustainable initiative. • According to Retviews data, the most commonly used fabrics for both regular […]

Zara’s Owner: What Makes The Spanish Fashion Group Different?

• Category mix: Does it reveal the targeting strategy of the Inditex brands? • Price positioning: where does Zara stand compared with its sister brands? • Is Zara cheaper in Spain compared with other countries? • Time-to-market: The Secret of Zara’s Success • Sportswear: which brand has the assortment within the Inditex group? ⠀  WHO IS INDITEX FASHION […]

Brands’ Survival Strategies in a Time of Crisis: Discounts & Bestsellers

• Different discount strategies: which one had the best results?  • Garments’ categories: which one influenced the selling?    During the COVID-19 pandemic, have you ever wondered what your competitors are up to? There is an easy way to find out with RETVIEWS. As one can expect, Fashion retailers took various merchandising actions during this […]

COVID-19 : Daily News for Fashion Executives

During the crisis, RETVIEWS provides fashion brands with daily updates on the consequences of Coronavirus for their business. Every day, you will find updates on Impacts on the Fashion Industry, Marketing & Communication Actions and Commercial Actions.     Wednesday 20th May Reopenings for stores but will retailers be able to catch up the losses? […]

COVID-19: Have Fashion Brands Modified Their Strategy?

• COVID-19 pandemic will continue to have impacts on the Fashion Industry • Online shopping will be able to cope with the brick and mortar closures • Now more than ever, retailers will have to be more creative and proactive in this period of uncertainty   THE CURRENT SITUATION OF THE PANDEMIC The fashion industry has […]

Uniqlo Strategy – The Differences with Competitors H&M and Zara

After a great success in its home country – Japan, Uniqlo quickly adapted its strategy to expand worldwide. Being the third-largest retailer in the world requires a particular strategy. « From Tokyo to the world »… How will Uniqlo become the first largest retailer by 2020? Using RETVIEWS, we analyzed Uniqlo’s strategy to understand what makes this […]

New Season 2019: Zara and H&M Bestsellers

These days, customers are more demanding than ever. They know what they want and flooding them with hit-or-miss collections is no longer a good strategy. Retailers have to understand their customers and constantly analyze the market in order to make the best choices. RETVIEWS allows retailers to get an insight into the fashion industry. The […]

Polyester Fiber – The Impact of Fashion Brands on Ocean Pollution

Every time you wash your clothes, your washing machine releases plastic microfibers into the ocean. This is because fashion brands use synthetic materials such as polyester fiber that are cheap and known for being stretchy and providing garments with breathability. So, which fashion brands use a lot of these plastic materials? Using RETVIEWS, we looked […]

The future of Retviews after Lectra acquisition

Lectra announces the signing of an agreement with the shareholders of the Belgium company Retviews to acquire 100% of capital and voting rights. Founded in 2017, Retviews has developed an innovative technology that enables fashion brands to analyze their competitors’ assortments in real-time to increase sales and margins. Today, more than 30 brands use Retviews […]

Why did Maus Frères Group acquire The Kooples

The Swiss group, Maus Frères has recently officialized its acquisition of the rock-chic brand The Kooples. The retail holding company has also made other investments in the fashion industry in the past, including Aigle, Gant and Lacoste. This acquisition reveals the strategic direction of the group: creating a portfolio of premium luxury brands. But why […]

5 Biggest Trends in Swimwear Retail for 2019

Temperatures are rising and swimwear has been in stores for a few months already. What are the key fashion trends this year? Here is a practical guide on swimwear trends for 2019 summer. Rising tourism and growing popularity of the seasonality of swim are likely to drive the swimwear market growth across the globe. According […]

Zalando: The Assortment Strategy of Fast-Growing Fashion Business Leader

Zalando was founded in 2008 by two German university friends, Robert Gentz and David Schneider. The platform was initially launched as the European clone of the American e-commerce company Zappos. Today, the Berlin-based company has come a long way to become Europe’s leading online fashion platform. Zalando generates over €4.5 billion which is comparable to […]

How does Size Inclusivity influence fashion retail

Size inclusivity is one of the hottest topics on fashion’s mind right now. Starting from Victoria’s Secret scandal to Rihanna’s Savage x Fenty diverse cast, we all want to do good and to promote all beauties in all shapes and sizes. And strive to be aligned with clients’ demand (average size in the US is 14). […]

How to find similar fashion items using Look A Like feature

Have you ever wanted to know if your product was also in your competitor’s offering? What if you could search for similar products across the whole market? For example, searching for Look A Like fashion item? RETVIEWS now makes it possible to have answers to all these questions by simply using a picture from the web. […]

7 facts behind Sézane success: Parisian fashion goes worldwide

The queue line to enter Sézane goes around the whole building this afternoon before Christmas. And it’s like that almost every Saturday. From selling vintage products on eBay to opening big retail stores in Paris, London and NY, Sézane is one of the best French fashion success stories of the past five years. Sézane puts parisian […]