Retviews Trend Alert: Culotte Trousers – A Must for Summer

Key Takeaways • Culottes trousers and wide cuts are coming in hot this summer.  • Sustainability efforts are less visible in the trousers category for these new arrivals. Is there an opportunity in this area?  • Bright, sunny orange colors or flowery pastels like lilac and mint for summer? Why not both?   Summer has […]

Ferragamo’s Strategy: More Accessible Pricing to Target Younger Generations?

Key Takeaways • Salvatore Ferragamo’s strategy is to focus on shoes and leather goods, which together generate 82% of the group’s turnover. • Though Salvatore Ferragamo built its name with luxury footwear; accessories now represent the highest assortment share. • The Italian brand has a perfect opportunity to target younger generations with affordable pricing and innovative […]

How to Get the best End-of-Season Sales Strategy

The return of sunny weather over the past few days is a reminder that summer is near. With the changing of the seasons comes the hardest and most stressful period for any merchandising manager: the end-of-season sales. The Covid-19 pandemic, lockdowns, and store closures we’ve experienced in Central and Southern Europe over the past 15 […]

Swimwear 2021: Are Sexy Swimsuits Splashing Back?

Key Takeaways • Swimwear 2021 is pushing one-piece, as the segment continues to grow year after year. • Underwire bikini tops are gaining in popularity for swimwear 2021, which might signal a comeback of sexy, push-up bikinis. • Orange is the new black for Swimwear 2021: Swimwear follows the earth-tone trend that’s taken over other […]

Retviews Fashion Trend Alert: No more Bermudas?

Key Takeaways • Fashion Trend Alert: Shorts are coming back strong — especially regular shorts rather than denim. • Men are going for more formal shorts this year over cargo styles.   May is the perfect transitional month: the weather is warming up, and it’s not cold spring anymore, but not summer yet. It’s the perfect […]

Lululemon Strategy: When a Challenger Threatens the Big Players of Activewear

Key Takeaways • Lululemon’s strategy focuses solely on activewear apparel, while its competitors fight over who has the best shoes. • The iconic legging comes at a price at Lululemon — almost three times the most frequent price of its competitors. • Lululemon’s sustainability strategy — or lack thereof — is reflected in its most-used […]

& Other Stories Strategy: What is Behind H&M fashion-lifestyle brand?

Key Takeaways • &Other Stories’ strategy is quite similar to Massimo Dutti, Inditex’s premium brand, in terms of pricing and assortment mix • The brand’s response to the COVID-19 crisis was to reduce the volume of new articles in 2021 drastically •  Sustainable collections in 2021 at & Other Stories account for more than 20% […]

Saint Laurent Strategy: Iconic Brand with Competitive Pricing

Key Takeaways • Saint Laurent strategy is to focus on its leather goods, which generate more than 70% of the Fashion house turnover and represents only 43% of its assortment • The Iconic smoking tuxedo that made Saint Laurent famous in 1966 is among the most affordable iconic blazers, compared to its competitors • Saint Laurent strategy […]

Retviews Fashion Trend Alert: Dresses are Back!

Key Takeaways • Fashion trend of the season: Dresses are back! Whether you’re looking for a smart-casual style or want a fresh look post-COVID, dresses are coming on strong! • Midi-dresses are the new basic: They’re perfect to jump from e-meeting to drinks al fresco. People are looking for versatility and comfort, and fashion brands […]

Mango Winning Strategy

Key Takeaways •  Mango strategy is to focus on Accessories and Jeans, with a stronger assortment share in those categories compared with competitors Zara and H&M •  Mango communicates more and more on its sustainable collection. What is behind sustainable fashion for Mango?  • Besides what one’s may think, Mango’s pricing strategy is closer to […]

Nike vs. Adidas : Are Performance Shoes More Expensive than Lifestyle ones?

In the activewear space, the fierce battle Nike vs. Adidas is on everyone’s lips. On the one side, the American giant Nike and, on the other side,  historic German brand Adidas combined generate more than 35% of the activewear industry’s total revenue.  Vanguards in the activewear arena, the two companies’ contributions to the forecasted $547 […]

Kidswear: All You Need to Know to Stay Competitive

Key Takeaways • Kidswear focuses more on girls’ fashion than on boys’ — regardless of age bracket. • Retailers offer more sustainable fashion options for children than they do for adults. • Boys’ clothing is more affordable than girls’, and the most-frequent price for girls’ clothing sometimes approaches the most-frequent price for women’s clothes.    […]

Sustainable Fashion: First Quarter 2021 snapshot

Key Takeaways • Sustainable fashion has been less of a focus for Zara in the first quarter of 2021 compared with 2020. However, both H&M and Mango have increased their share of sustainable fashion collections. • Sustainable dresses are less hot this quarter than blouses and shirts. Sustainable denim, on the other hand, is gaining […]

Gucci’s Strategy: What Does it Take to Be #1 Hottest Brand?

Key Takeaways   • Gucci’s strategy to be the hottest brand is to promote inclusivity: appealing to everyone, rather than a specific gender. To that end, the Italian luxury house offers its customers more ready-to-wear to best capitalize on fashion trends. • Gucci balances its assortment by dividing its offerings: 40% trend-oriented articles and 60% […]

End-of-Season Sales 2021: Overview per Country

Key takeaways:  • End-of-season sales 2021 strategies are the reflections of agilities from the retailer’s side • France’s strategy was to decrease the share of discounted reference while increasing the average discount rate, offering more incentive to buy to its consumers • Italy’s end-of-season sales strategy was the opposite of France, favoring more diversity in […]