BRAND FOCUS

Zara’s Owner: What Makes The Spanish Fashion Group Different?

• Category mix: Does it reveal the targeting strategy of the Inditex brands? • Price positioning: where does Zara stand compared with its sister brands? • Is Zara cheaper in Spain compared with other countries? • Time-to-market: The Secret of Zara’s Success • Sportswear: which brand has the assortment within the Inditex group? ⠀  WHO IS INDITEX FASHION […]

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  • Temps de lecture : 7 mins
  • 5 May 2020
INDUSTRY

Brands’ Survival Strategies in a Time of Crisis: Discounts & Bestsellers

• Different discount strategies: which one had the best results?  • Garments’ categories: which one influenced the selling?    During the COVID-19 pandemic, have you ever wondered what your competitors are up to? There is an easy way to find out with RETVIEWS. As one can expect, Fashion retailers took various merchandising actions during this […]

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  • Temps de lecture : 5 mins
  • 7 April 2020
NEWS

COVID-19 : Daily News for Fashion Executives

During the crisis, RETVIEWS provides fashion brands with daily updates on the consequences of Coronavirus for their business. Every day, you will find updates on Impacts on the Fashion Industry, Marketing & Communication Actions and Commercial Actions.     Wednesday 20th May Reopenings for stores but will retailers be able to catch up the losses? […]

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  • Temps de lecture : 41 mins
  • 1 April 2020
INDUSTRY

COVID-19: Have Fashion Brands Modified Their Strategy?

• COVID-19 pandemic will continue to have impacts on the Fashion Industry • Online shopping will be able to cope with the brick and mortar closures • Now more than ever, retailers will have to be more creative and proactive in this period of uncertainty   THE CURRENT SITUATION OF THE PANDEMIC The fashion industry has […]

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  • Temps de lecture : 8 mins
  • 25 March 2020
BRAND FOCUS

Uniqlo Strategy – The Differences with Competitors H&M and Zara

After a great success in its home country – Japan, Uniqlo quickly adapted its strategy to expand worldwide. Being the third-largest retailer in the world requires a particular strategy. « From Tokyo to the world »… How will Uniqlo become the first largest retailer by 2020? Using RETVIEWS, we analyzed Uniqlo’s strategy to understand what makes this […]

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  • Temps de lecture : 6 mins
  • 22 October 2019
TRENDS

New Season 2019: Zara and H&M Bestsellers

These days, customers are more demanding than ever. They know what they want and flooding them with hit-or-miss collections is no longer a good strategy. Retailers have to understand their customers and constantly analyze the market in order to make the best choices. RETVIEWS allows retailers to get an insight into the fashion industry. The […]

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  • Temps de lecture : 3 mins
  • 30 September 2019
INDUSTRY

Polyester Fiber – The Impact of Fashion Brands on Ocean Pollution

Every time you wash your clothes, your washing machine releases plastic microfibers into the ocean. This is because fashion brands use synthetic materials such as polyester fiber that are cheap and known for being stretchy and providing garments with breathability. So, which fashion brands use a lot of these plastic materials? Using RETVIEWS, we looked […]

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  • Temps de lecture : 6 mins
  • 19 September 2019
NEWS

The future of Retviews after Lectra acquisition

Lectra announces the signing of an agreement with the shareholders of the Belgium company Retviews to acquire 100% of capital and voting rights. Founded in 2017, Retviews has developed an innovative technology that enables fashion brands to analyze their competitors’ assortments in real-time to increase sales and margins. Today, more than 30 brands use Retviews […]

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  • Temps de lecture : 2 mins
  • 16 July 2019