Activewear: is it going to thrive in 2021?
Key Takeaways • A slate of new players entered the activewear market in 2020. Even apparel brands like Mango and & Other Stories are betting on this hot market segment. • New arrivals to the activewear scene saw more significant growth in that segment than in their general collections, demonstrating the ongoing trend’s power. • […]
Zara Home Strategy: How to Compete against Home Decor Brands
Key Takeaways • Zara Home’s strategy starts with focusing more on the Home Textile department. The category is relatively underrepresented in competing brands so that Zara Home can leverage synergies with their apparel line. • Zara Home follows a traditional fashion calendar, unlike other native furniture brands. • Zara Home’s strategy uses a low level […]
Three Tips to a Successful Fashion Business Strategy in 2021
Key Takeaways • For a successful fashion business strategy, retailers will have to focus on products that are selling well. 2021 is the best opportunity to curate retailers’ assortment. • Be cost-efficient by knowing what and when to sell. Timing has always been crucial in the fashion industry, and even more in a context of […]
When The Luxury Industry Meets Streetwear: Balenciaga Retail Strategy
Key Takeaways • Balenciaga’s assortment shows that the “less is more” ethos is in full effect for the fashion house. The French brand carries three times fewer articles than its competitors. • Balenciaga’s footwear category holds a higher importance for the company than footwear does for its competitors. The fashion house allocates 18% of its […]
Overshirt: why is it the Best Winter Jacket for this Season?
Key Takeaways • The overshirt is the best winter jacket. It shapes up to be the must-have piece of the FW 2020 season. Retailers are ahead of the game, devoting more attention and shelf space to the casual shirt-jacket combination. • There wasn’t much change in the number of outdoor-article offerings between 2019 and 2020. […]
Zara Lingerie: is it a good Strategy?
Key Takeaways • Zara lingerie collection puts a lot more attention on nightgowns as compared to its competitors. • The number one retailer in the world proved once again that timing is essential. Indeed, Zara launched its first lingerie collection when nobody focused on this segment, standing out from its competitors. • More premium fabrics […]
Decathlon: How the Sports Retailer Stands Out from its Competitors
Key Takeaways • Decathlon competitors‘ strategies are a lot different than the French brand. Its goal is to offer sportswear to everyone. To achieve that, the French brand has a broad portfolio of more than 40 brands. • Part of Decathlon’s strategy is to focus its offering on its brands solely. However, recently, an increase is […]
Black Friday Campaigns: Will Covid-19 Put a Spell on It?
Key Takeaways: • Black Friday is now much longer than just one day. Black Friday Deals are offered the whole week and finish with Cyber Monday. Some retailers chose to offer a low flat discount on the entire collection, like H&M. Some others opted for a high discount rate on selected articles […]