BRAND FOCUS

Petit Bateau – The Premium Kidswear Brand

Key Takeaways • Petit Bateau gives a lot of importance to its underwear and sets’ category of products. These categories are almost three times more represented at Petit Bateau than the market average. • The French brand offers a wide range of kidswear of all age groups; from crib to middle school. It has the highest […]

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  • Temps de lecture : 4 mins
  • 30 September 2020
INDUSTRY

Denim Market Analysis – The Best Jeans Fit for 2021

Since its invention in the 19th century by Levi Strauss and Jacob Davis, a good pair of jeans is a must-have in anyone’s wardrobe. In this era of streetwear, what type of fit should retailers focus their investments in to win the global denim market?   Skinny – the most represented fit on the jeans market […]

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  • Temps de lecture : 4 mins
  • 23 September 2020
INDUSTRY

Summer Sales Strategies 2020: the Aftermath

Key takeaways • Sales promotion strategies were visibly different between mass-market and premium. Retviews observed a drop compared to 2019 in the share of discounted articles and average discount for the Mass-Market, while the premium segment experienced the opposite. • The premium market most heavily discounted categories like sweatshirts and denim. • Mass-market fashion retailers came into […]

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  • Temps de lecture : 4 mins
  • 10 September 2020
BRAND FOCUS

Jacquemus: How the Fashion House Out Shadows the Luxury Industry

Key Takeaways •  Jacquemus brand offers luxury fashion at a premium price, with a high focus on clothes rather than accessories • Natural fabrics, as part of his brand heritage, is essential for Simon Porte Jacquemus. Still, the brand does not label itself as sustainable. • Size inclusivity and romantic colors are what stand out […]

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  • Temps de lecture : 6 mins
  • 20 August 2020
Fashion blog, INDUSTRY

Masstige vs Premium brands: What is the Real Difference?

Key Takeaways:  • Premium brands and masstige brands are not that different in terms of assortment. Outerwear is the only category that is more represented in premium fashion as compared to masstige. • Pricing is one of the key differences with premium prices being on average four times more expensive than masstige. • Premium brands […]

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  • Temps de lecture : 4 mins
  • 13 August 2020
BRAND FOCUS

Boohoo Clothing: the Big Player of Digital Fast Fashion Era

Key takeaways :  • Boohoo clothing is a digital fast-fashion player that puts a lot of importance on size inclusivity and has more than 13% of its women’s assortment dedicated to Boohoo plus sizes. • Boohoo has several new arrivals that exceed the thousands per week and accounts for almost 5 times more products and […]

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  • Temps de lecture : 6 mins
  • 30 July 2020
TRENDS

One-Piece vs Bikini swimwear: What is the current trend?

Key Takeaways • Comfort in bikini is key compared to one-piece for swimwear, and Retviews data shows that there is an increase in terms of wireless bikini tops. • Prices have decreased in the swimsuit category compared to last year. • The trendiest colors, such as purple, are the most discounted and out-of-stock ones.   […]

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  • Temps de lecture : 3 mins
  • 17 July 2020
INDUSTRY

The State of Sustainable Fashion: What is the Reality Behind the Eco Collections?

• The share of eco collections among mass-market’s fashion clothing is not substantial for most retailers. H&M has almost 10% of its collection dedicated to its conscious collection, while Zara has 14% of its collection dedicated to its Join Life sustainable initiative. • According to Retviews data, the most commonly used fabrics for both regular […]

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  • Temps de lecture : 6 mins
  • 7 July 2020