Petit Bateau – The Premium Kidswear Brand
Key Takeaways • Petit Bateau gives a lot of importance to its underwear and sets’ category of products. These categories are almost three times more represented at Petit Bateau than the market average. • The French brand offers a wide range of kidswear of all age groups; from crib to middle school. It has the highest […]
Denim Market Analysis – The Best Jeans Fit for 2021
Since its invention in the 19th century by Levi Strauss and Jacob Davis, a good pair of jeans is a must-have in anyone’s wardrobe. In this era of streetwear, what type of fit should retailers focus their investments in to win the global denim market? Skinny – the most represented fit on the jeans market […]
Summer Sales Strategies 2020: the Aftermath
Key takeaways • Sales promotion strategies were visibly different between mass-market and premium. Retviews observed a drop compared to 2019 in the share of discounted articles and average discount for the Mass-Market, while the premium segment experienced the opposite. • The premium market most heavily discounted categories like sweatshirts and denim. • Mass-market fashion retailers came into […]
Jacquemus: How the Fashion House Out Shadows the Luxury Industry
Key Takeaways • Jacquemus brand offers luxury fashion at a premium price, with a high focus on clothes rather than accessories • Natural fabrics, as part of his brand heritage, is essential for Simon Porte Jacquemus. Still, the brand does not label itself as sustainable. • Size inclusivity and romantic colors are what stand out […]
Masstige vs Premium brands: What is the Real Difference?
Key Takeaways: • Premium brands and masstige brands are not that different in terms of assortment. Outerwear is the only category that is more represented in premium fashion as compared to masstige. • Pricing is one of the key differences with premium prices being on average four times more expensive than masstige. • Premium brands […]
Boohoo Clothing: the Big Player of Digital Fast Fashion Era
Key takeaways : • Boohoo clothing is a digital fast-fashion player that puts a lot of importance on size inclusivity and has more than 13% of its women’s assortment dedicated to Boohoo plus sizes. • Boohoo has several new arrivals that exceed the thousands per week and accounts for almost 5 times more products and […]
One-Piece vs Bikini swimwear: What is the current trend?
Key Takeaways • Comfort in bikini is key compared to one-piece for swimwear, and Retviews data shows that there is an increase in terms of wireless bikini tops. • Prices have decreased in the swimsuit category compared to last year. • The trendiest colors, such as purple, are the most discounted and out-of-stock ones. […]
The State of Sustainable Fashion: What is the Reality Behind the Eco Collections?
• The share of eco collections among mass-market’s fashion clothing is not substantial for most retailers. H&M has almost 10% of its collection dedicated to its conscious collection, while Zara has 14% of its collection dedicated to its Join Life sustainable initiative. • According to Retviews data, the most commonly used fabrics for both regular […]