How to Get the best End-of-Season Sales Strategy
The return of sunny weather over the past few days is a reminder that summer is near. With the changing of the seasons comes the hardest and most stressful period for any merchandising manager: the end-of-season sales. The Covid-19 pandemic, lockdowns, and store closures we’ve experienced in Central and Southern Europe over the past 15 […]
Swimwear 2021: Are Sexy Swimsuits Splashing Back?
Key Takeaways • Swimwear 2021 is pushing one-piece, as the segment continues to grow year after year. • Underwire bikini tops are gaining in popularity for swimwear 2021, which might signal a comeback of sexy, push-up bikinis. • Orange is the new black for Swimwear 2021: Swimwear follows the earth-tone trend that’s taken over other […]
Retviews Fashion Trend Alert: No more Bermudas?
Key Takeaways • Fashion Trend Alert: Shorts are coming back strong — especially regular shorts rather than denim. • Men are going for more formal shorts this year over cargo styles. May is the perfect transitional month: the weather is warming up, and it’s not cold spring anymore, but not summer yet. It’s the perfect […]
Lululemon Strategy: When a Challenger Threatens the Big Players of Activewear
Key Takeaways • Lululemon’s strategy focuses solely on activewear apparel, while its competitors fight over who has the best shoes. • The iconic legging comes at a price at Lululemon — almost three times the most frequent price of its competitors. • Lululemon’s sustainability strategy — or lack thereof — is reflected in its most-used […]
& Other Stories Strategy: What is Behind H&M fashion-lifestyle brand?
Key Takeaways • &Other Stories’ strategy is quite similar to Massimo Dutti, Inditex’s premium brand, in terms of pricing and assortment mix • The brand’s response to the COVID-19 crisis was to reduce the volume of new articles in 2021 drastically • Sustainable collections in 2021 at & Other Stories account for more than 20% […]
Saint Laurent Strategy: Iconic Brand with Competitive Pricing
Key Takeaways • Saint Laurent strategy is to focus on its leather goods, which generate more than 70% of the Fashion house turnover and represents only 43% of its assortment • The Iconic smoking tuxedo that made Saint Laurent famous in 1966 is among the most affordable iconic blazers, compared to its competitors • Saint Laurent strategy […]
Retviews Fashion Trend Alert: Dresses are Back!
Key Takeaways • Fashion trend of the season: Dresses are back! Whether you’re looking for a smart-casual style or want a fresh look post-COVID, dresses are coming on strong! • Midi-dresses are the new basic: They’re perfect to jump from e-meeting to drinks al fresco. People are looking for versatility and comfort, and fashion brands […]
Mango Winning Strategy
Key Takeaways • Mango strategy is to focus on Accessories and Jeans, with a stronger assortment share in those categories compared with competitors Zara and H&M • Mango communicates more and more on its sustainable collection. What is behind sustainable fashion for Mango? • Besides what one’s may think, Mango’s pricing strategy is closer to […]