BRAND FOCUS

Uniqlo Strategy – The Differences with Competitors H&M and Zara

After a great success in its home country – Japan, Uniqlo quickly adapted its strategy to expand worldwide. Being the third-largest retailer in the world requires a particular strategy. « From Tokyo to the world »… How will Uniqlo become the first largest retailer by 2020? Using RETVIEWS, we analyzed Uniqlo’s strategy to understand what makes this […]

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  • 7 min read
  • 22 October 2019
TRENDS

New Season 2019: Zara and H&M Bestsellers

These days, customers are more demanding than ever. They know what they want and flooding them with hit-or-miss collections is no longer a good strategy. Retailers have to understand their customers and constantly analyze the market in order to make the best choices. RETVIEWS allows retailers to get an insight into the fashion industry. The […]

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  • 3 min read
  • 30 September 2019
INDUSTRY

Polyester Fiber – The Impact of Fashion Brands on Ocean Pollution

Every time you wash your clothes, your washing machine releases plastic microfibers into the ocean. This is because fashion brands use synthetic materials such as polyester fiber that are cheap and known for being stretchy and providing garments with breathability. So, which fashion brands use a lot of these plastic materials? Using RETVIEWS, we looked […]

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  • 6 min read
  • 19 September 2019
NEWS

The future of Retviews after Lectra acquisition

Lectra announces the signing of an agreement with the shareholders of the Belgium company Retviews to acquire 100% of capital and voting rights. Founded in 2017, Retviews has developed an innovative technology that enables fashion brands to analyze their competitors’ assortments in real-time to increase sales and margins. Today, more than 30 brands use Retviews […]

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  • 2 min read
  • 16 July 2019
BRAND FOCUS

Why did Maus Frères Group acquire The Kooples

The Swiss group, Maus Frères has recently officialized its acquisition of the rock-chic brand The Kooples. The retail holding company has also made other investments in the fashion industry in the past, including Aigle, Gant and Lacoste. This acquisition reveals the strategic direction of the group: creating a portfolio of premium luxury brands. But why […]

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  • 3 min read
  • 16 July 2019
TRENDS

5 Biggest Trends in Swimwear Retail for 2019

Temperatures are rising and swimwear has been in stores for a few months already. What are the key fashion trends this year? Here is a practical guide on swimwear trends for 2019 summer. Rising tourism and growing popularity of the seasonality of swim are likely to drive the swimwear market growth across the globe. According […]

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  • 3 min read
  • 6 June 2019
BRAND FOCUS

Zalando: The Assortment Strategy of Fast-Growing Fashion Business Leader

Zalando was founded in 2008 by two German university friends, Robert Gentz and David Schneider. The platform was initially launched as the European clone of the American e-commerce company Zappos. Today, the Berlin-based company has come a long way to become Europe’s leading online fashion platform. Zalando generates over €4.5 billion which is comparable to […]

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  • 3 min read
  • 2 May 2019
INDUSTRY

How does Size Inclusivity influence fashion retail

Size inclusivity is one of the hottest topics on fashion’s mind right now. Starting from Victoria’s Secret scandal to Rihanna’s Savage x Fenty diverse cast, we all want to do good and to promote all beauties in all shapes and sizes. And strive to be aligned with clients’ demand (average size in the US is 14). […]

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  • 1 min read
  • 2 April 2019