BRAND FOCUS

Mango Winning Strategy

Key Takeaways •  Mango strategy is to focus on Accessories and Jeans, with a stronger assortment share in those categories compared with competitors Zara and H&M •  Mango communicates more and more on its sustainable collection. What is behind sustainable fashion for Mango?  • Besides what one’s may think, Mango’s pricing strategy is closer to […]

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  • Temps de lecture : 5 mins
  • 12 April 2021
BRAND FOCUS, INDUSTRY

Nike vs. Adidas : Are Performance Shoes More Expensive than Lifestyle ones?

In the activewear space, the fierce battle Nike vs. Adidas is on everyone’s lips. On the one side, the American giant Nike and, on the other side,  historic German brand Adidas combined generate more than 35% of the activewear industry’s total revenue.  Vanguards in the activewear arena, the two companies’ contributions to the forecasted $547 […]

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  • Temps de lecture : 3 mins
  • 2 April 2021
INDUSTRY

Kidswear: All You Need to Know to Stay Competitive

Key Takeaways • Kidswear focuses more on girls’ fashion than on boys’ — regardless of age bracket. • Retailers offer more sustainable fashion options for children than they do for adults. • Boys’ clothing is more affordable than girls’, and the most-frequent price for girls’ clothing sometimes approaches the most-frequent price for women’s clothes.    […]

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  • Temps de lecture : 3 mins
  • 26 March 2021
INDUSTRY

Sustainable Fashion: First Quarter 2021 snapshot

Key Takeaways • Sustainable fashion has been less of a focus for Zara in the first quarter of 2021 compared with 2020. However, both H&M and Mango have increased their share of sustainable fashion collections. • Sustainable dresses are less hot this quarter than blouses and shirts. Sustainable denim, on the other hand, is gaining […]

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  • Temps de lecture : 4 mins
  • 12 March 2021
BRAND FOCUS

Gucci’s Strategy: What Does it Take to Be #1 Hottest Brand?

Key Takeaways   • Gucci’s strategy to be the hottest brand is to promote inclusivity: appealing to everyone, rather than a specific gender. To that end, the Italian luxury house offers its customers more ready-to-wear to best capitalize on fashion trends. • Gucci balances its assortment by dividing its offerings: 40% trend-oriented articles and 60% […]

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  • Temps de lecture : 7 mins
  • 5 March 2021
INDUSTRY

End-of-Season Sales 2021: Overview per Country

Key takeaways:  • End-of-season sales 2021 strategies are the reflections of agilities from the retailer’s side • France’s strategy was to decrease the share of discounted reference while increasing the average discount rate, offering more incentive to buy to its consumers • Italy’s end-of-season sales strategy was the opposite of France, favoring more diversity in […]

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  • Temps de lecture : 4 mins
  • 26 February 2021
BRAND FOCUS

Victoria’s Secret vs. Competitors : How Can The Brand Regain its Splendour?

Key Takeaways: • Victoria’s Secret competitors have drastically fewer articles than the American brand. With struggling inventories, Victoria’s Secret number of articles should soon decrease drastically. • While Victoria’s Secret Competitors embrace size inclusivity, the American brand has yet to follow the movement. Victoria’s Secret assortment still offers little XXS and XXL sizes compared to other […]

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  • Temps de lecture : 6 mins
  • 12 February 2021
INDUSTRY

Is Valentine’s Day fashion going to be HOT this year?

Key Takeaways: • New arrivals for Valentine’s Day Fashion lean more toward home-wear and pajamas than a fancy bra and underwear sets. • Sexy looks are still hot, but the main focus is on comfort — more so than last year. • This Valentine’s Day, black — rather than the traditional red — is the […]

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  • Temps de lecture : 4 mins
  • 5 February 2021