End-of-Season Sales 2021: Overview per Country
Key takeaways: • End-of-season sales 2021 strategies are the reflections of agilities from the retailer’s side • France’s strategy was to decrease the share of discounted reference while increasing the average discount rate, offering more incentive to buy to its consumers • Italy’s end-of-season sales strategy was the opposite of France, favoring more diversity in […]
Victoria’s Secret vs. Competitors : How Can The Brand Regain its Splendour?
Key Takeaways: • Victoria’s Secret competitors have drastically fewer articles than the American brand. With struggling inventories, Victoria’s Secret number of articles should soon decrease drastically. • While Victoria’s Secret Competitors embrace size inclusivity, the American brand has yet to follow the movement. Victoria’s Secret assortment still offers little XXS and XXL sizes compared to other […]
Is Valentine’s Day fashion going to be HOT this year?
Key Takeaways: • New arrivals for Valentine’s Day Fashion lean more toward home-wear and pajamas than a fancy bra and underwear sets. • Sexy looks are still hot, but the main focus is on comfort — more so than last year. • This Valentine’s Day, black — rather than the traditional red — is the […]
Activewear: is it going to thrive in 2021?
Key Takeaways • A slate of new players entered the activewear market in 2020. Even apparel brands like Mango and & Other Stories are betting on this hot market segment. • New arrivals to the activewear scene saw more significant growth in that segment than in their general collections, demonstrating the ongoing trend’s power. • […]
Zara Home Strategy: How to Compete against Home Decor Brands
Key Takeaways • Zara Home’s strategy starts with focusing more on the Home Textile department. The category is relatively underrepresented in competing brands so that Zara Home can leverage synergies with their apparel line. • Zara Home follows a traditional fashion calendar, unlike other native furniture brands. • Zara Home’s strategy uses a low level […]
Three Tips to a Successful Fashion Business Strategy in 2021
Key Takeaways • For a successful fashion business strategy, retailers will have to focus on products that are selling well. 2021 is the best opportunity to curate retailers’ assortment. • Be cost-efficient by knowing what and when to sell. Timing has always been crucial in the fashion industry, and even more in a context of […]
When The Luxury Industry Meets Streetwear: Balenciaga Retail Strategy
Key Takeaways • Balenciaga’s assortment shows that the “less is more” ethos is in full effect for the fashion house. The French brand carries three times fewer articles than its competitors. • Balenciaga’s footwear category holds a higher importance for the company than footwear does for its competitors. The fashion house allocates 18% of its […]
Overshirt: why is it the Best Winter Jacket for this Season?
Key Takeaways • The overshirt is the best winter jacket. It shapes up to be the must-have piece of the FW 2020 season. Retailers are ahead of the game, devoting more attention and shelf space to the casual shirt-jacket combination. • There wasn’t much change in the number of outdoor-article offerings between 2019 and 2020. […]