Masstige vs Premium brands: What is the Real Difference?
Key Takeaways: • Premium brands and masstige brands are not that different in terms of assortment. Outerwear is the only category that is more represented in premium fashion as compared to masstige. • Pricing is one of the key differences with premium prices being on average four times more expensive than masstige. • Premium brands […]
Boohoo Clothing: the Big Player of Digital Fast Fashion Era
Key takeaways : • Boohoo clothing is a digital fast-fashion player that puts a lot of importance on size inclusivity and has more than 13% of its women’s assortment dedicated to Boohoo plus sizes. • Boohoo has several new arrivals that exceed the thousands per week and accounts for almost 5 times more products and […]
One-Piece vs Bikini swimwear: What is the current trend?
Key Takeaways • Comfort in bikini is key compared to one-piece for swimwear, and Retviews data shows that there is an increase in terms of wireless bikini tops. • Prices have decreased in the swimsuit category compared to last year. • The trendiest colors, such as purple, are the most discounted and out-of-stock ones. […]
The State of Sustainable Fashion: What is the Reality Behind the Eco Collections?
• The share of eco collections among mass-market’s fashion clothing is not substantial for most retailers. H&M has almost 10% of its collection dedicated to its conscious collection, while Zara has 14% of its collection dedicated to its Join Life sustainable initiative. • According to Retviews data, the most commonly used fabrics for both regular […]
Zara’s Owner: What Makes The Spanish Fashion Group Different?
• Category mix: Does it reveal the targeting strategy of the Inditex brands? • Price positioning: where does Zara stand compared with its sister brands? • Is Zara cheaper in Spain compared with other countries? • Time-to-market: The Secret of Zara’s Success • Sportswear: which brand has the assortment within the Inditex group? ⠀ WHO IS INDITEX FASHION […]
Brands’ Survival Strategies in a Time of Crisis: Discounts & Bestsellers
• Different discount strategies: which one had the best results? • Garments’ categories: which one influenced the selling? During the COVID-19 pandemic, have you ever wondered what your competitors are up to? There is an easy way to find out with RETVIEWS. As one can expect, Fashion retailers took various merchandising actions during this […]
COVID-19 : Daily News for Fashion Executives
During the crisis, RETVIEWS provides fashion brands with daily updates on the consequences of Coronavirus for their business. Every day, you will find updates on Impacts on the Fashion Industry, Marketing & Communication Actions and Commercial Actions. Wednesday 20th May Reopenings for stores but will retailers be able to catch up the losses? […]
COVID-19: Have Fashion Brands Modified Their Strategy?
• COVID-19 pandemic will continue to have impacts on the Fashion Industry • Online shopping will be able to cope with the brick and mortar closures • Now more than ever, retailers will have to be more creative and proactive in this period of uncertainty THE CURRENT SITUATION OF THE PANDEMIC The fashion industry has […]