BRAND FOCUS

Zara Home Strategy: How to Compete against Home Decor Brands

Key Takeaways • Zara Home’s strategy starts with focusing more on the Home Textile department. The category is relatively underrepresented in competing brands so that Zara Home can leverage synergies with their apparel line. • Zara Home follows a traditional fashion calendar, unlike other native furniture brands. • Zara Home’s strategy uses a low level […]

  • Lire
  • Temps de lecture : 5 mins
  • 12 January 2021
INDUSTRY

Three Tips to a Successful Fashion Business Strategy in 2021

Key Takeaways •  For a successful fashion business strategy,  retailers will have to focus on products that are selling well. 2021 is the best opportunity to curate retailers’ assortment. •  Be cost-efficient by knowing what and when to sell. Timing has always been crucial in the fashion industry, and even more in a context of […]

  • Lire
  • Temps de lecture : 4 mins
  • 8 January 2021
BRAND FOCUS

When The Luxury Industry Meets Streetwear: Balenciaga Retail Strategy

Key Takeaways • Balenciaga’s assortment shows that the “less is more” ethos is in full effect for the fashion house. The French brand carries three times fewer articles than its competitors. • Balenciaga’s footwear category holds a higher importance for the company than footwear does for its competitors. The fashion house allocates 18% of its […]

  • Lire
  • Temps de lecture : 6 mins
  • 24 December 2020
Fashion blog, TRENDS

Overshirt: why is it the Best Winter Jacket for this Season?

Key Takeaways • The overshirt is the best winter jacket. It shapes up to be the must-have piece of the FW 2020 season. Retailers are ahead of the game, devoting more attention and shelf space to the casual shirt-jacket combination. • There wasn’t much change in the number of outdoor-article offerings between 2019 and 2020. […]

  • Lire
  • Temps de lecture : 6 mins
  • 25 November 2020
BRAND FOCUS, Fashion blog, INDUSTRY

Zara Lingerie: is it a good Strategy?

Key Takeaways • Zara lingerie collection puts a lot more attention on nightgowns as compared to its competitors. • The number one retailer in the world proved once again that timing is essential. Indeed, Zara launched its first lingerie collection when nobody focused on this segment, standing out from its competitors. • More premium fabrics […]

  • Lire
  • Temps de lecture : 4 mins
  • 20 November 2020
BRAND FOCUS, Fashion blog

Decathlon: How the Sports Retailer Stands Out from its Competitors

Key Takeaways • Decathlon competitors‘ strategies are a lot different than the French brand. Its goal is to offer sportswear to everyone. To achieve that, the French brand has a broad portfolio of more than 40 brands. •  Part of Decathlon’s strategy is to focus its offering on its brands solely. However, recently, an increase is […]

  • Lire
  • Temps de lecture : 5 mins
  • 12 November 2020
Fashion blog, INDUSTRY

Black Friday Campaigns: Will Covid-19 Put a Spell on It?

Key Takeaways:        • Black Friday is now much longer than just one day. Black Friday Deals are offered the whole week and finish with Cyber Monday. Some retailers chose to offer a low flat discount on the entire collection, like H&M. Some others opted for a high discount rate on selected articles […]

  • Lire
  • Temps de lecture : 5 mins
  • 3 November 2020
BRAND FOCUS

Petit Bateau – The Premium Kidswear Brand

Key Takeaways • Petit Bateau gives a lot of importance to its underwear and sets’ category of products. These categories are almost three times more represented at Petit Bateau than the market average. • The French brand offers a wide range of kidswear of all age groups; from crib to middle school. It has the highest […]

  • Lire
  • Temps de lecture : 4 mins
  • 30 September 2020