FRENCH
AFFORDABLE-LUXURY

A Fast Growing Segment

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fashion data report

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What you will learn
from this report

Assortment strategy of each brand

Pricing benchmarks, price positioning, price structure

Color identities of the collections

The Kooples

ba&sh

ZADIG&VOLTAIRE

maje

s a n d r o

C L A U D I E

P I E R L O T

The affordable-luxury segment is in good shape. It combines the best of luxury — fashionable, quality products, and high service levels — with the best of fast-fashion retail. A distribution model where the brand retains full control of the supply chain to offer a quick transition from catwalk to store shelf with fast stock replenishment. France has some of the best of those brands so we took a deep dive into their collections to help you understand their assortment strategies.

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